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I’m in a pretty good mood right now. Freedom has triumphed in America for the first time in quite a while. Energy Drink-maker Redux Beverages has decided to re-release “No Name” energy drink under its original name! Jamey emailed me to let me know that their famous (or infamous, depending on your point of view) drink will be going on sale again under its rightful name, Cocaine!

Redux’s logo is featured on the new Cocaine Can.

In case you’re not aware of Cocaine’s history, it was a perfectly legitimate energy drink released in September 2006. It was a brilliant name for an energy drink, with a brilliant slogan…Cocaine: The Legal Alternative. The FDA, however, was not amused. They somehow felt they had the right to circumvent the first amendment, and used unconstitutional means which I will not go into as a way of hunting down Jamey Kirby, Cocaine’s founder. Jamey’s very life was threatened if he refused to take the drink off the market. Since then, it has been known as “No Name”, with the same great taste, but sans the cool labeling. For a more detailed history, see the rest of my blogs about Cocaine.

The full new can design. Click to see it big.

Things have changed today, however. Jamey Kirby from Redux has informed me that they will be putting Cocaine, in all its controversial glory, back on U.S. shelves as early as next January. For those who value freedom, this is a very good thing.

Jamey sent me the full new label, which is very similar to the old one with some new fine print and a slight logo change. I must say I’m a fan of the snappy new fine print! I’m surprised they can get away with it, though I’m sure they’ve checked with their lawyers already!

Redux is forced to point out the obvious: their product does not contain the drug Cocaine.

A warning for those who might confuse thin white powder with a thick red liquid.

I’ll have to Vlog about this soon, of course. I just wanted to let you know as fast as I could that this is such a triumphant day for freedom-loving Americans. I am very happy for Jamey and his business, and I appreciate that they have been fighting the man on behalf of us all. Freedom can win! Freedom will win!

Click to see part of Jamey’s email to me.

Update: Jamey just informed me that there were no lawsuits involved. That was a conclusion I jumped to, so I apologize for the misinformation.