I Think I’m in Love… With Steve Jobs
9. September 2008Today, for those of you who don’t know, there was an iPod event. While not a whole lot of the event was geared towards the iPhone, the smallest section of the Stevenote nearly made me wet myself.
Before I go on just let me say that I don’t speak as a fanboy. I don’t simply like Apple because I can. There are clear reasons for my Apple preference. I used PCs, I’ve seen the alternatives. I know how Zunes (don’t) work. The fact is, Apple has an unprecedented attention to detail, and they back it up with awesome support. I have literally never had a good tech support experience…Except with Apple. Every company makes mistakes, but Apple is the only company I know who has a near perfect record for fixing things they royally screw up (when I say “near”, I’m looking at you, mis-contorted mini-bluetooth keyboard of doom and suckiness).
So based on their track record, I’ve always trusted that over time Apple would work out all the things I’ve come to hate about my iPhone. I figured 2.1 would address the words of them: random app crashing, and the overall instability that occurs when you have a lot of apps (like I do). But I had no idea that Steve Jobs would get up on stage today, and tell me that every single little thing I hate about my iPhone will be no more as of this Friday (well, I shouldn’t say EVERYTHING…there’s still no cut and paste!!!).
No 4-hour-long backups, they’ve revamped that backup system. No starting from scratch at least once a week because my iPhone refuses to boot up after installing one too many apps. He even says there’s going to be significant performance improvements, and significant battery life improvements. Based on the demos, I’m guessing that means faster app installs, but it’s always hard to tell with demos
Another great thing they did with this event today was clearly label the iPhone/iPod Touch as a gaming platform. Apple themselves has finally acknowledged the potential for gaming in their device, and this is groundbreaking for consumers. It means that game developers will be willing to look at it very seriously; and the answer will usually be yes! Take EA for example, they’ve been putting out tons of games for iPhone and doing simultaneous release for iPhone with big names like Spore and Need for Speed! It’s fantastic for us gamers, because we get AMAZING games on the iPhone, and it’s great for them too, because development time is tiny in comparison to other platforms; and yet there is a huge profit potential. Win/Win.
They’ve also made significant progress in making the iPod Touch and iPod Nano more green. I am always all for keeping this world a habitable place! It always baffles me that people label Apple as a non-eco-friendly company. They are a tech company, and nearly every piece of tech has strange chemicals in it. It is true that Apple does some not-so-great stuff, but from where I’m sitting, it’s also true that they are the ONLY tech company actually working towards improving on that front.
Wow, Apple. I trusted in you, and I don’t regret it. Today is a great day. Here’s to one of the finest companies I know.
Tags: Nerd, Gaming, iPhone, Apple | 0 Comments »