If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

Back in the 1970s, IBM was the biggest computer manufacturer and essentially the monolith that Microsoft is now. In the early days of Apple, Steve Jobs was a software designer and the business side to Apple. They were doing quite well into the early 1980s with their Apple II, which was quickly revolutionizing the world into one of personal computers. With Apple doing well and growing quickly, it was time to expand with partnerships and new staff.

Steve Jobs brough in two new characters that would ruin Apple for decades to come. First was a partnership with small software developer Bill Gates and his company, Microsoft. The other was a new CEO: John Sculley, then CEO of Pepsi Cola.

Bill Gates would soon leave Apple to develop his own company, now privy to top-secret Apple-eyes-only information, such as the GUI that was being developed, which would revolutionize the world yet again, and the newfangled “mouse” that went with it. Bill Gates used this information to catapult Microsoft into the Windows era. But more on that later.

Meanwhile, Steve Jobs was locked in a power struggle with now-CEO John Sculley. Jobs had developed software which would run on the Apple II and turn it into a business machine. Sculley insisted that this so-called “business machine” would canabilize sales of the Apple II. Jobs noted that the business and personal markets were entirely seperate, and that leaving the business market open was not a good idea. He said to Sculley, “do you want to sell sugar water for the rest of your life, or do you want to change the world?” However, reason does not always prevail, and Sculley won the struggle. Jobs left Apple.

Over the next decade or so, Sculley would transform Apple from what should and could easily have been the world’s supplier of computers and developer of the mainstream Operating System into a small niche company which made its sales only to graphic designers, and less and less of even that as Sculley’s reign continued.

Of course, Microsoft had no such idiot in power to hinder them. They had Bill Gates, who, when it comes to marketing at least, is pure genious. Microsoft grew while Apple shrank, and when they ran out of ideas, they just stole Apple’s already existing ideas. With Apple getting smaller and smaller, people began to think Microsoft actually had come up with many of these ideas, and we approach the early 2000s era where Microsoft is practically undisputed.

In 1996, however, Jobs had quietly returned to Apple, and was beginning to lay the foundations of an entirely new era, one which we have yet to see. In 2001, the iPod revolutionized the world and brough its attention back to Apple. Over the last 5 years, Apple has improved upon their products in ways that give Microsoft nausea.

Recently we have seen changes begin to take place that will lead to a day when Apple finally gets the audience it deserved from day 1. EA has announced simultaneous release for all major titles on Mac and PC. Bungie has announced an end to their exclusive partnership with Microsoft. Apple has an estimated 46% of the high-end personal notebook market share. These are just a few of the things that are happening that will ultimately lead to Apple’s return to world technology authority.

Until that day, I will continue to fight for the cause! Long live Apple, and death to Microsoft!!!